What is a Florist? 10 Things to Know About Florists

July 4, 2024
What is a Florist? 10 Things to Know About Florists

A florist is a professional who specialises in the art of floral arrangements, providing beautiful bouquets and floral designs for various occasions. From weddings and anniversaries to corporate events and everyday gifting, florists play a crucial role in adding colour and fragrance to our lives. 

If you’re curious about what florists do and what makes them special, here are 10 things you should know about florists:

Things to Know About Florists

1. The Art of Floral Design

Florists are artists who use flowers as their medium. They possess a keen eye for colour, texture, and composition, creating stunning arrangements that can evoke emotions and convey messages. Whether it’s a simple bouquet or an elaborate centrepiece, the artistry involved in floral design requires creativity and a deep understanding of plant materials.

2. Knowledge of Plant Care

A significant part of a florist’s job is to ensure that flowers are fresh and long-lasting. This requires extensive knowledge of plant care, including the proper handling, conditioning, and storage of various types of flowers. Florists know which flowers last longer, how to keep them hydrated, and the ideal temperature and environment for different species.

3. Seasonal Expertise

Florists are well-versed in the seasonal availability of flowers. They can advise customers on the best choices for any given time of year, ensuring that arrangements are not only beautiful but also appropriate for the season. This knowledge helps them source the freshest and most vibrant blooms, often locally, to create their designs.

4. Customisation and Personalisation

One of the unique aspects of working with a florist is the ability to customise and personalise floral arrangements. Florists take into account the preferences, themes, and occasions of their clients, creating bespoke designs that reflect individual tastes and sentiments. This personal touch can make a significant difference in the impact of the arrangement.

5. Event Planning and Coordination

Florists often play a vital role in event planning and coordination. For weddings, parties, and corporate events, they work closely with clients to understand their vision and bring it to life through floral decor. This includes everything from bridal bouquets and boutonnieres to table centrepieces and venue decorations. Their expertise ensures that the floral elements complement the overall theme and style of the event.

6. Business Acumen

Running a successful floral business requires more than just creative skills. Florists need to have strong business acumen, including marketing, customer service, and financial management. They must stay updated with industry trends, manage inventory, and build relationships with suppliers and customers to ensure the smooth operation of their business.

7. Emotional Impact

Flowers have a profound emotional impact on people. They are used to express love, sympathy, congratulations, and many other sentiments. Florists understand this emotional connection and work to create arrangements that can convey the right message. They play a significant role in life’s milestones, providing comfort, joy, and celebration through their creations.

8. Sustainability Practices

Many modern florists are committed to sustainability practices. This includes sourcing flowers from local growers to reduce carbon footprints, using eco-friendly packaging, and opting for organic and pesticide-free blooms. By adopting sustainable practices, florists contribute to environmental conservation and promote ethical floral sourcing.

9. Community Involvement

Florists often have strong ties to their local communities. They participate in community events, support local charities, and collaborate with other local businesses. This community involvement not only strengthens their business but also fosters a sense of connection and loyalty among their customers.

10. Continuous Learning

The world of floral design is ever-evolving, with new trends, techniques, and flower varieties emerging regularly. Florists like Emflowerment in Croydon engage in continuous learning to stay ahead in their field. They attend workshops, trade shows, and online courses to enhance their skills and knowledge, ensuring they can offer the latest and most innovative designs to their clients.


Florists are much more than just people who sell flowers. They are artists, botanists, event planners, and businesspeople all rolled into one. Their work brings beauty and meaning to our lives, making every occasion a little more special. Whether you’re buying flowers for a loved one or planning a grand event, understanding the expertise and dedication of florists can help you appreciate the art and science behind every bouquet.

In Melbourne, for instance, local florists like Emflowerment are known for their exquisite arrangements and personalised service. By choosing to work with a florist, you’re not only getting beautiful flowers but also the expertise and passion that come with years of experience in floral design.